Alexey
Karanyuk

Alexey Karanyuk

DeFi builder. Tokenomics architect.

Now

Lasso Rewards
building

Lasso Rewards

Reward layer for DeFi & prediction markets

Top traders on Hyperliquid and Polymarket pay significant fees — but up to 30% trade without a referral link, missing out on fee discounts. Most CEXs and DEXs run similar affiliate programs with varying cashback splits.

Lasso is a simple layer on top: sign up through an affiliate link and get up to 90% cashback on trading fees. One registration, automatic rewards.

> solopreneur, building in public_

Track Record

35+
tokenomics models
for Web3 projects
100+
financial models
for Web2 startups
8
tokenomics concepts
from scratch
120+
entrepreneurs
advised
35+
franchise locations
Jeffrey's Coffee
8+
years in financial
modeling

Experience

Lasso — Founder

2026 – now

Reward layer for DeFi and prediction markets. Affiliate cashback aggregator for traders on Hyperliquid, Polymarket, and other platforms.

Giants Tokenomics Lab — Founder

2022 – 2025

Tokenomics consultancy for DeFi, GameFi, and infrastructure. Modeling, ecosystem design, agent-based simulations (cadCAD/Python), security audits.

Clients: EMCD, 8LENDS, Squads, Joystream, Equilibrium, bemo.finance, eesee, savl, KickEX, XLA, STOKR, Elk Finance, XT Labs, Change

MIPT — Tokenomics Lecturer

2023 – 2025

Taught tokenomics at the Blockchain Department of Moscow Institute of Physics and Technology.

Finmodel.bz — Founder

2017 – 2022

Financial modeling for IT startups (Seed to Series B). 100+ clients from EU, US, SEA and CIS.

Clients: Pravotech, Skyeng, Whizz, StudyFree, Yandex Cloud, Let's Enhance, Xolo, Doczilla

Jeffrey's Coffee — Co-founder

2014 – 2020

Coffee chain from zero to 35+ franchise locations. Team of 25+ across marketing, events, and sales.

Parus Capital / SG Alpha — Analyst

2012 – 2015

Private equity and buy-side research at CIS-focused investment funds.

Science Paper

Identifying and Analyzing Web3 Protocols with Ponzi Scheme Features

Dymkov M., Gorgadze V., Karanyuk A., Barger A. — IEEE BCCA 2024, Dubai

Talks

Tokenomics for Startups: Lecture

English

Tokenomics for Startups: Everything a Founder Needs to Know

Russian

Contact